Cookies are small text files with relevant information that your access device (computer, mobile phone / smartphone or tablet) carries through the browser when a site is visited by the user.
The placement of cookies will not only help the site to recognize the user’s device the next time the visitor visits it, but will often be essential for the operation of the site. The cookies used by Lado B, on all their websites, do not collect personal information that allows you to identify the user. They store generic information, namely the form or place / country of access of the users and how they use the sites, among others. Cookies only retain information related to your preferences.
In general, cookies are used to enhance the user’s browsing experience, increasing response speed and efficiency. They eliminate the need to repeatedly enter the same information and help determine that the advertising messages you see are relevant and fit your interests, ie the usefulness, interest, and number of uses of the sites.
Different types of cookies
Each cookie used has a function and an expiration date. Regarding the function, the cookies used may be:
Essential Cookies: Some cookies are essential to access specific areas of the Lado B website. Allows site navigation and usage of your applications, such as access to secure areas of the site through login. Without these cookies, services that require it can not be provided.
Cookies of functionality: Cookies of functionality allow you to remember the preferences of the user regarding the navigation in the site. So you do not need to reconfigure and customize it every time you visit.
Analytic Cookies: These cookies are used to analyze how users use the site, allowing you to highlight articles or services that may be of interest to users, and monitor site performance, knowing which pages are most popular, which method of linking between pages that is most effective, or to determine why some pages are receiving error messages. These cookies are used only for the purpose of statistical creation and analysis, without ever collecting personal information. Thus, Lado B can provide a high quality experience by personalizing your offer and quickly identifying and correcting any problems that may arise.
Regarding the expiration date, the cookies used may be:
Permanent cookies: They are stored on your access devices (computer, mobile phone / smartphone or tablet) at the browser level, and are used whenever the user visits the site again. In general, they are used to direct navigation according to the interests of the user.
Session cookies: These are temporary, cookies are generated and are available until the session ends. The next time the user accesses their browser, cookies are no longer stored. The information obtained allows you to manage sessions, identify problems and provide a better browsing experience.
Cookies in the opening of newsletters / emails
Newsletters / emails can, for statistical purposes, contain a small image that lets you know if they are open and check the clicks through links or ads within the newsletter. The user always has the possibility to deactivate the sending of the newsletter / email through the specific option in the footnote of the newsletter / email.